Longview Washington Business Directory Blog

Kelso-Longview Washington Business Directory

We thought we would take the time to give our readers of this Longview Washington Business Directory Blog a update as to the continued progress on the Longview Washington Business Directory website, LongviewBiz.com.

Up to this point we have been building this Business Directory Website and working the magic that is required to get the website gaining ground in the search engines. If all we were doing is marketing Longviewbiz.com it would be a simple matter. But this website is being built as a portal to Businesses in the Kelso-Longview Washington area. In a nutshell we feel our job is to market our advertisers. That is the sole job of a Business Directory is to put your Advertisers in a position of prominence on the Internet. At this point there are not as many Advertisers in the Directory as we for see in the future. There are three main ways of Designing a Website that has the purpose of being a Business Directory.

1. Business Directory with free submissions allowed, This is the easiest way to build a Website. As a Website Designer it is very easy to build a Website and offer free submission to their Directory and categories. The whole point is to get Businesses to add their information for free. The benefit to the Website Designer is that they get content added to their Website for free. The main problem with this type of Business Directory is when you do offer Advertising to prospective clients, what are you really offering? Bottom line you are not offering them nothing. Why would any Business Owner or manager pay for Advertising in a Business Directory that also has every Business in town also in there for free! It is a insult to their intelligence. I have been in Business for myself for over twenty five years and learned the hard way to Advertise to a captive audience and don’t throw myself into the bullpen with dozens of other Advertisers. Your advertising budget is only being diluted.
2. Building a Business Directory as addition to a existing Website. This is another way of building a Website. We at LongviwBiz.com believe a Business Directory should be just that, a Business Directory. Advertisers at that point just get thrown in to the Website wherever it may fit. As a consumer and avid Internet user when I want information I don’t want to sift through a mess to get to the information I require. A Business Directory should be clean and simple to use. Information in the Website should be easy to navigate to and retrieve. Value for a Advertiser is heavily diluted when their advertising budget is spent on advertising sporadically put where ever it may fit. Question, when you go to the phone book and look for restaurants do you look? Just where ever? No you go to the restaurant section and you find the information you want. When you are in the restaurant section do you see advertising for Doctors, no!
3. The third way to build a Business Directory,is to build a Website that is engineered and Designed to be a clean and simple Business Directory that is easy to navigate. We at LongviewBiz.com subscribe passionately to this philosophy. We believe that we must be loyal to our Advertisers and not allow their Advertising budget to be diluted by putting their ads in with free ones. Our Longview Washington Business Directory is designed to be easily navigated. There is no fluff in our site and never will. But most importantly is our dedication to marketing our Advertisers on the Internet. This Kelso-Longview Washington Business Directory has the job of marketing our Advertisers and getting them seen by the residents of Cowlitz County Washington, that’s it. Although this Business Directory is young the proof is in the pudding. We run analytics on the site every other business day and to be quite honest we are happy with the statistics at this point.

Statistics for the Kelso-Longview Washington Business Directory

• 1100 LongviewBiz.com visits per month. This means that this Business Directory had over 1100 visitors that used this website in the last 30 days to find information on Businesses in the Kelso-Longview Washington area.
• 5405 page views in the Business Directory. This simply means that the visitors to this Business Directory went to 5405 pages in the last 30 days.
• 5.40 pages visited. The visitors that used this Business Directory went to a average of 5.4 pages while in this Business Directory. If a visitor was looking for information in the website they also went to additional categories. Great exposure for our Advertisers.
• 3:45 Average time in this Kelso-Longview Business Directory, This simply means that for our visitors it took them a average of 3 minutes and 45 seconds to go in and get the information they needed. We like this statistic as it is showing how easy it is for our visitors to navigate.
• Loyalty 46%, This is a real time indicator who is using our Business directory. 46% of our visitors are return visitors, our site is quickly becoming the standard for residents to find information in the Kelso-Longview Washington area. We are doing our job and our advertisers are happy, but just important is the fact we are achieving the goals we set for LongviewBiz.com…..to be the Business Directory you want to be in, and use.

We are currently in the process of developing some other facets of our Business Directory. As a continued commitment to establishing LongviewBiz.com as a asset to the residents of Kelso-Longview Washington and of course our Advertisers we are developing three more sub-websites that will be available in the near future.

1. Restaurant Menu’s online. This will be a well recieved addition as it will offer the residents of Longview Washington the opportunity to view restaurant menu’s via our website.
2. Real Estate focus online. This will be a excellent opportunity for Real Estate Agents to have another avenue to Advertise and show their listings. Real Estate Agents will be able to post their listings into their own pages within the Longview Washington Business Directory themselves.
3. Classified section of LongviewBiz.com. We will be adding a Classified section to our Directory as a avenue to advertise things residents have for sale, garage sales, auto’s and the like. We are very excited about this addition.

Here are some other Blog Posts on the progress of LongviewBiz.com, the Kelso-Longview Washington Business Directory.

http://longviewbiz.com/blog/2008/08/longview-washington-website-design-for-business-application/

http://longviewbiz.com/blog/2008/07/progress-on-longview-washington-business-directory/