Longview Washington Business Directory Blog

Internet Advertising and Online Marketing is the most cost effective form of Advertising

There are several avenues of Advertising medias at your disposal as a company trying to get your message out in front of the public view. Unfortunately times are changing, all the traditional avenues are on the decline in performance. That is a fact. More so the traditional forms of Advertising are also the most expensive. The Internet is coming of age and it definitely is here to stay. Let me take the time here to outline the traditional forms of Advertising and lay to rest why they are on the decline in value.

Television has lost its shine as a popular form of Advertisingbecause it is getting harder to find the viewers you are targeting. Ten years ago all we had were a few channels to view. Now we have hundreds and it is getting harder by the minute to target you audience. More so we now have Tivo! Now viewers can record their programs they choose to view and also chose to view them at their leisure. How many times have you recorded a show and when viewing it fast forwarded through the commercials? I do on a daily basis!

Newspaper Advertising. I am not going to take up too much time on this subject. Just Google http://newsosaur.blogspot.com/2008/09/newspaper-sales-fall-record-3b-in-6-mos.html This will tell you how newspaper advertising is on a serious decline. Why? Simply people are not reading the newspaper anymore in the numbers they once did. What happened to the telegraph when the telephone came to be? You got it. The Internet is the resource of information in this day and age. I personally think in the very near future the larger newspapers will be folding for good and selling their presses to third world countries.

Yellow pages. When was the last time you or a family member used the phone book? I can do five to six searches on the Internet in the time it takes me to go get the phone book and look up a piece of information.  It truly is barbaric and outdated. Even the phone companies are getting on the band wagon of using the Internet as a form of Advertising. We have all heard of Dex online, this is a overpriced online form of Advertising. In fact it has little web traffic as it is not well received in conception and delivery. Here are some statistics from the Nielsen Ratings.

There are basically two ways of getting your company into the public view.

1. Contact a Website Designer to Design a effective Website. This is a terrific way of advertising as once the website is done and marketed properly it is working around the clock.
2. Advertise in a Business Directory, This is also a terrific way to market your business as a good Business Directory markets your business for you. Business Directories if they are well done have the marketing end of it down and can get you in the public view well. They also have the Internet traffic to display your company to even customers that are not even looking for you! Keep in mind there are two forms of advertising, point of sale meaning when running a ad you expect to see a return immediately. The second is to keep your name and the services and the products you sell in the public view all the time. Name recognition is more than half of Advertising.

Now how do we sum this all up and how does it apply to Advertising your Business in the Kelso/Longview Washington area? Well there is a quote I heard a while back and I may not get it 100% accurate but it goes like this “If you want to know who your competition in business is go to the Internet, your customers do” A major mistake that many business owners do is when we have a business market like we now have business owners and managers cut back on advertising. Major mistake. Let me ask you this if you were a farmer and times were tough would you plant less corn? I don’t think so, planting that corn is your main line of generating commerce. It is not logical to cut back on Advertising when times get lean. Advertising is a Business owners mainline to generating revenue.